About Lisa Grim, DVM – Founder of Vets Thriving
Meet Your Veterinary Business Coach
With over three decades as an equine veterinarian, business owner, and coach, I know firsthand the unique challenges independent practice owners face. I founded Vets Thriving to help you step beyond survival, into a place where you can build a profitable, sustainable business and reclaim the joy that brought you to this profession.
HIGHLIGHTS
- President of Two Veterinary Businesses
Successfully led and grown mobile and clinic-based practices, overcoming industry shifts and economic downturns. - Certified Energy Codes Coach
Trained in science-backed approaches to leadership, mindfulness, and personal transformation for veterinary professionals. - Respected Industry Speaker
Invited speaker at the AAEP Practice Management Meeting, sharing actionable strategies for veterinary business success. - Professional Affiliations
Active member of AVMA, CVMA, VHMA, and AAEP—committed to advancing standards and supporting peers.
WHAT SETS MY APPROACH APART
- Veterinary Business Leadership – 95%
- Team Development & Management – 90%
- Systems Streamlining & Profit Growth – 100%
- Mindfulness & Personal Transformation – 90%
About Us
Generate excitement
My journey began at UC Davis, graduating in 1992. After years in equine practice, I built my own mobile clinic from scratch—weathering the 2008 crash and rebuilding stronger each time. I know the realities of long hours, team turnover, and the emotional toll of ownership.
Through hard-won experience and specialized coaching training, I’ve crafted an approach that blends proven business systems with mindfulness and leadership development. My mission is to help you thrive—so your business succeeds and your life feels meaningful again.